Customer Relationship Management - CRM
Customer Relationship Management (CRM) is used to track a company's touch points with customers, partners, and other relevant communities. CRM is not a pure technology solution, but requires human intervention and touch to keep it relevant and updated so that it can yield the required info.
With CRM, marketers can keep up with the challenges of how to market to each customer individually, how to stay on top of every lead, every customer and every opportunity. And from a long term perspective, the lifetime value of a customer is maximised as well.
End To End's CRM solutions is the right mix of technology and services that helps clients build and maintain customer data that effectively addresses the above challenges. As a result, we are able to help our clients i dentify and target potential customers and generate leads for their sales team, time and time again.
We help our clients leverage their CRM solution with SimpleRM – our proprietary Enterprise CRM tool. SimpleRM is a powerful and easy-to-use tool with marketing modules that are customised for specific workflows. So be it campaign management, tracking target audience touch points, online referral programs or even knowledge management, our CRM solutions will strengthen your marketing efforts
End To End CRM benefits:
- Process maturity developed with years of experience, and easily scalable
- Expertise of varied domains spanning multiple products and market data applications
- Flexible engagement models
- Reduced total cost of ownership while maintaining quality
- Track geographically spread data and information systems
- Use the built CRM to strengthen the marketing teams efforts
- Retain their loyal customers by identifying and rewarding them with focused and targeted relationship marketing initiatives
The End To End Advantage:
- Processes – a host of standardised process to support our CRM solutions
- Expertise – close to one and a half decades experience in designing and implementing CRM-led solutions
- Technology – built, tested and stabilised in-house
- Our people – a robust team, well trained to deliver results