Customer Data Profiling
Customer Data Profiling is an important and powerful element of marketing. Knowing the right information about customers and potential customers enables our clients to tailor their offering to address specific challenges. Not just that; profiles also provide information that clients can use to give these customers personalised attention.
At End To End, we leverage our extensive experience in TeleServices to help our clients get the most value from customer data. We partner with our clients to define the ideal customer profile. Our tele team then validates the profile information gathered. We then segment customers based on the profile information. Our clients are therefore able to use the customer profile data to their advantage.
Benefits of Customer Profiling
- Identify untapped markets - An accurate customer profile definition allows us to help our clients understand their penetration rates and the market potential for their offerings.
- Improve targeted marketing - By identifying and understanding the customers where our clients have high penetration rates, we target their marketing activity to those who are most likely to engage with the product or service. With focused telemarketing efforts to these target groups, we help improve response rates and ROI.
- Analyse market projections better - With Customer Data Profiling, we are better equipped to project the size of the total market opportunity, and project revenue and customers for new or planned locations.
Clients that know their customers are able to sell better.
The End To End Advantage
End To End's extensive experience in TeleServices enables us to offer our clients a range of customised Customer Data Profiling services, to meet varying requirements. The robust and well-trained team has a sales-led yet receptive approach, with the ability to deliver tailor-made telemessages. We guarantee the success of any marketing activity and ensure meaningful results for our clients. Our TeleServices capabilities are complemented by Infonautix, our database marketing solution.
With close to a decade and a half of marketing experience, we have been the partner of choice to many leading brands, from IT to retail, from consumer goods companies to finance. Our extensive experience in TeleServices enables us to offer our clients a range of services.